Deseret Family Medicine is a distinguished medical facility that offers top-notch care, emphasizing patient well-being and swift recovery. With a collective experience of over 20 years, their medical professionals prioritize education, ensuring patients are well-informed about their health and wellness. Their approach is twofold: addressing immediate medical concerns and emphasizing preventive measures to enhance overall quality of life. As part of their mission to appeal to a broad demographic and exude trustworthiness, I was entrusted with crafting their logo and visual identity. The logo harmoniously blends the universal Medical Cross with Arizona's distinct Adobe style and subtly incorporates the letter "D" for Deseret. Using a modern, bold San serif font, the design targets the younger audience while still resonating with older individuals. This balance of modernity and sophistication ensures Deseret Family Medicine's branding remains relevant and impactful for years.