Awake Energy needed a visual identity that stood out in the competitive, sustainable energy market and authentically represented its commitment to innovation and the environment. The challenge was to embody the essence of their work in renewable energy into a memorable and impactful brand image.

The resulting logo is a testament to the power and clarity of Awake Energy's mission, featuring sharp, energized lines that suggest forward movement and progress. The brand mark, a stylized 'A' with three diagonal lines, captures the essence of solar rays and efficiency. The color palette—'Awake Yellow' for vitality and 'Solar White' against 'Night Sky'—reflects the cycle of day and night, a nod to the endless potential of solar energy. Helvetica Neue LT 93 Black EX was chosen for its clean, bold and modern aesthetic, reinforcing the brand's position as a leader in the sustainable energy sector.