Bad Booch Hard Kombucha celebrates the unique journey of life, embracing everyone from yoga aficionados to tailgate enthusiasts. To align with their philosophy of redefining the perception of Hard Kombucha drinkers, they needed distinctive and inclusive branding. I had the privilege of helping shape their public face. Drawing inspiration from their diverse audience and the vibrant spirit of the drink, I designed their logo, capturing the essence of their brand ethos. My visual identity resonated with the brand's core values, ensuring consistency across all touchpoints. But the journey didn't stop there. The package design was meticulously crafted to stand out on shelves, drawing attention while conveying the unique story and flavor of Bad Booch. Through a holistic branding approach, I ensured that every sip and package held honestly represented the spirit of Bad Booch Hard Kombucha.