Imagine looking at discarded concrete and seeing an opportunity. That's the vision of Concrete Recyclers. When they approached me, they wanted a brand that captured their mission to turn the old into something new. I got to work, resulting in a logo that speaks volumes. The intertwined ‘C’ and ‘R’ symbolize a reclaimed cinder block, a testament to their commitment to reviving what many consider waste. The navy-grey and greyish-white color scheme nods to their down-to-earth ethos while maintaining a modern touch. Working with them was a reminder of the beauty in second chances and the importance of seeing potential everywhere.