The Brief:

Concrete Recyclers aimed to create a brand that reflects their mission: "The Better Choice for a Sustainable Tomorrow." Their challenge was to develop a visual identity that highlights their innovative approach to recycling construction debris, reducing project costs, and minimizing environmental impact.

The Solution:

To bring their vision to life, I designed a logo with intertwined 'C' and 'R', symbolizing a reclaimed cinder block. This design beautifully represented their commitment to giving new life to old materials. I chose a navy-grey and greyish-white color scheme to reflect their grounded, yet modern approach. Working on this project was a reminder of the incredible potential in what others might see as waste, and the importance of second chances.