Earn Your Booze was founded in 2017 by Justin Cross, a Navy veteran. Recognizing a unique niche in the drink industry, Justin aimed to emphasize health & wellness, introducing a brand that combats the adverse effects of alcohol consumption with dynamic fitness-related events. I had the privilege of designing their logo and visual identity to mirror this innovative vision. The design encapsulated the brand's ethos with a military feel, uniting the pleasure of a good drink with the significance of physical well-being. Through this tailored branding, I've assisted Earn Your Booze in distinguishing themselves in a crowded market, perfectly portraying their core message: enjoy your drink, but always remember to 'earn it'.