When Matt Hill presented the challenge of branding his newly-acquired multi-million dollar mega-yacht, I instantly recognized the enormity and excitement of the task. Matt's playful nature shone through when he chose the cheeky name "Hatt Mill - Bloody Bay C.I." for his vessel, adding a touch of light-heartedness in an otherwise serious setting. The objective was to craft a logo and a comprehensive branding suite that exuded a sleek, timeless elegance, mirroring the yacht's contemporary design. After establishing the core branding, I designed a charter website, opening up opportunities for enthusiasts to book adventures aboard this magnificent vessel.