Kimbrell Electric

Hailing from Glendale, AZ, Kimbrell Electric boasts over 40 years of history in the electric and construction sectors. This family-owned enterprise is a pillar of electrical expertise, with a remarkable portfolio including partnerships with SRP on Central Valley freeway lighting and major installations at the Cardinals, Suns, and Coyotes stadiums in Phoenix.

The challenge was to develop a brand identity that resonated with their longstanding history yet felt modern and bold. They needed a logo that communicated their electrical expertise and stood out in a competitive market.

The design solution was a striking "KE" emblem bisected by a lightning bolt, symbolizing their core service in the electrical field. This emblem was paired with a bold typeface and a vivid color palette of 'Kimbrell Red', black, and white, portraying the energy and precision of their work. The result is a dynamic and reliable brand identity, reflecting Kimbrell Electric's legacy and high-profile projects.