LOGO.
IDENTITY.
Silverado at Simonton Ranch in Camp Verde, AZ, is a promising residential community set to house 610 dwellings tailored for those seeking both adventure and leisure. Located adjacent to Camp Verde State Park, the area boasts a rich history, once a significant hub for Copper, Silver, and Gold mining in the U.S. I designed a logo and visual identity for Silverado to encapsulate this unique blend of nature and historical essence. The emblem seamlessly incorporates an antler, symbolizing the vast outdoors, and a pickaxe, paying homage to its mining legacy. This combination is neatly framed within a square to introduce a contemporary touch, aligning with the modern sensibilities of its potential residents. My design reflects the essence of Silverado and provides a distinct and memorable brand identity, fostering a sense of belonging and connection for future homeowners.