The Brief:

Goldwater Brewing Co., a family-owned brewery and a cornerstone of Arizona's beer scene, aimed to stand out in a saturated market. They needed a brand that communicated their commitment to excellence and innovation, showcasing their premium quality brews and resonating with beer aficionados.

The Solution:

As the co-founder and Creative Director since the beginning, I designed a cohesive and memorable logo incorporating traditional brewing symbols like barley stalks, a hop, yeast, and a golden drop of water. This logo became the foundation of our consistent visual identity, extending to intricate can art and stylish apparel. Over the past decade, I have blended brewing with design, crafting hundreds of unique illustrations to tell the Goldwater story. The result is a brand experience that goes beyond the glass, encapsulating the premium and unique nature of Goldwater's beers.